I am so glad you are here!  Thank you for sharing space with us and helping improve company growth through customer success.

CustomerXSuccess didn’t start as a company idea.
It started as a feeling.

A frustration, really, one I kept encountering across roles, industries, and stages of growth.

I kept seeing organizations talk about customers while making decisions that quietly pushed customers to the margins.

Customer Success was being treated as:

• A support function instead of a growth engine

• A cost center instead of a strategic advantage

• A reactive role instead of a proactive one

And the people doing the work—the CSMs, CX leaders, and operators—were often burned out, underpowered, and asked to “own outcomes” without real authority.

I knew there had to be a better way.

The Gap I Couldn’t Ignore

As my career evolved, I sat at the intersection of customer experience, revenue, talent, and strategy. I worked with incredible practitioners who deeply understood customers—but weren’t given the tools, language, or seat at the table to drive real change.

At the same time, executives were asking the wrong questions:

• “How do we reduce churn?” instead of “How do customers realize value?”

• “How many CSMs do we need?” instead of “What outcomes are we accountable for?”

• “How do we scale faster?” instead of “What’s breaking trust as we grow?”

CustomerXSuccess was born to close that gap.

Why CustomerXSuccess?

The “X” matters.

It represents the intersection, where customers meet business, where experience meets execution, where value meets growth.

I didn’t want to build another Customer Success consultancy that focused only on playbooks or tooling. I wanted to build something that helped companies and leaders:

• Design Customer Success by stage, not guesswork

• Connect customer outcomes directly to retention, expansion, and advocacy

• Build CS teams that are strategic, confident, and commercially fluent

• Treat customer value as a discipline, not a buzzword

CustomerXSuccess exists to help organizations stop optimizing in silos—and start designing success intentionally.

A Human-Centered, Business-Driven Philosophy

At its core, CustomerXSuccess is about balance.

I believe:

• You can be deeply human and data-driven

• You can care about customers and revenue

• You can build systems that scale without losing trust

• You can grow a business without burning out the people doing the work

That philosophy shows up in everything I do—from advisory work and frameworks like Success by Stage, to courses, workshops, and the books I’m writing.

This Is Just the Beginning

CustomerXSuccess isn’t just a brand or a consultancy.
It’s a point of view.

One that says:

Customer success isn’t the end of the funnel.
It is the start of the business.

I started CustomerXSuccess because I wanted to help teams stop reacting – and start designing for success with clarity, confidence, and purpose.

And because I believe that when customers succeed intentionally, businesses do too.